| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Ph.D. | Development Studies | University of Manchester | United Kingdom | 1998 |
| Masters | Marketing | University of Dhaka | Bangladesh | 1989 |
| Bachelor | Marketing | University of Dhaka | Bangladesh | 1988 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Provost, Bangladesh-Kuwait Maitree Hall | University of Dhaka | Bangladesh | 20, Apr 2014 | 07-07-2018 |
| Chairperson and Professor | Department of Tourism and Hospitality Management, University of Dhaka | Bangladesh | 04, Nov 2009 | 18-11-2012 |
| Professor | Department of Marketing, University of Dhaka | Bangladesh | 04, Jan 2005 | Currently Working |
| Associate Professor | Department of Marketing, University of Dhaka | Bangladesh | 07, Nov 2000 | 03-01-2005 |
| Assistant Professor | Department of Marketing, University of Dhaka | Bangladesh | 08, Jun 1999 | 06-11-2000 |
| Lecturer | Department of Marketing, University of Dhaka | Bangladesh | 01, Oct 1991 | 07-06-1999 |
| Management Trainee | ANZ Grindlays Bank | Dhaka, Bangladesh | 01, Mar 1991 | 31-08-1991 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| No research interest is found | ||
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| No project/research supervision is found | ||||||
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| Development Studies | How can community based transformative educational services break the vicious circle of poverty in Bangladesh? | 01-01-2013 | 31-03-2013 | University of Cambridge, UK |
Invited Talk
| SL | Invited Talk |
|---|---|
| No invited talk is found | |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | Industry Advisory Council of European Union, Government of Bangladesh, and International Labor Organization | Member | 2010 - 2012 | |
| 2 | Bangladesh Tourism Board, Ministry of Civil Aviation and Tourism, Government of the People’s Republic of Bangladesh | Member | 2010 - 2013 | |
| 3 | Dhaka University Alumni Association | Life Member | 1991 | Life Time |
| 4 | Marketing Alumni Association, University of Dhaka | Life member | 1991 | Life Time |
| 5 | Governing Body of Bikrampur Bhuiyan Medical College | Member | 2016 - 2018 | |
| 6 | Governing Body of National College of Home Economics | Member | Since 2015 | |
| 7 | Commonwealth Scholarship Commission | Member | 1998 | Life Time |
| 8 | Alumni Association of University of Manchester | Member | 1998 | Life Time |
| 9 | Asiatic Society of Bangladesh | Member | Since 2014 | |
| 10 | Dhaka University Teacher’s Association (DUTA) | Elected Executive Committee Member | 2015 and 2010 | |
| 11 | Dhaka University Senate | Elected Member (Teacher) | 2017 – 2020 and 2013 – 2016 |
| Book | |
|---|---|
| 1 |
Mubina Khondkar
Assessment of the Role of Government Plans for Women Entrepreneurship Development in Bangladesh.
Dhaka: Bureau of Business Research, University of Dhaka, Bangladesh, 2009 .
|
| Book Section | |
| 1 |
Mubina Khondkar "Tracking Buying Behavior by Analyzing Electronic Word of Mouth."
Encyclopedia of Data Science and Machine Learning. John Wang IGI Global, USA, 2023 Chapter 40 .
|
| 2 |
Mubina Khondkar "Resources and Autonomy: Issues for Gender Justice and Equality."
Cultures and Practices towards Gender Justice and Development. Rabat: giz, Rabat, Morocco, 2009 39-44 .
|
| Journal Article | |
| 1 |
M Arifur Rahman, Mohammad Thoufiqul Islam, Mubina Khondkar and Abureza M Muzareba : Factors Impacting the Performance of Women e-Entrepreneurs in Bangladesh,
ASEAN Entrepreneurship Journal , vol.11 , no.2 Universiti Teknologi MARA, Malaysia , pp.40 -58 , 2025
.
|
| 2 |
Mubina Khondkar and Abureza M Muzareba : An Empirical Study of Student Satisfaction at Selected Private Universities in Bangladesh,
Journal of Educational Research and Practice , vol.14 , no.1 Walden University, USA , pp.195–211 , 2024
.
|
| 3 |
Dewan Golam Yazdani Showrav and Mubina Khondkar : The Roles of Brand Image and Brand Associations in Millennial Consumers' Engagements on Social Media,
Journal of Business Administration , vol.44 , no.2 IBA, University of Dhaka , 2023
.
|
| 4 |
Md. Al Amin, Abureza Mohammad Muzareba, Imtiaz Uddin Chowdhury and Mubina Khondkar : Understanding e-satisfaction, continuance intention, and e-loyalty toward mobile payment application during COVID-19: an investigation using the electronic technology continuance model,
Journal of Financial Services Marketing Springer Nature , 2023
.
|
| 5 |
Mubina Khondkar and Salma Honey : Sustainable Marketing in The Ready-Made Garments (RMG) Sector of Bangladesh,
Indonesian Journal of Social Research , vol.4 , no.2 , pp.96-108 , 2022
.
|
| 6 |
Abureza Mohammad Muzareba and Mubina Khondkar : Insights on Production End of the Dairy Value Chain in Bangladesh,
American Journal of Qualitative Research , vol.5 , no.1 , pp.142-162 , 2021
.
|
| 7 |
Mubina Khondkar : Hijab as a Muslim Attire and a Fashion Trend in Bangladesh,
Europian Journal of Business and Management , vol.13 , no.3 , pp.57-70 , 2021
.
|
| 8 |
Md. Masudur Rahman and Mubina Khondkar : Small and Medium Enterprises (SME) Development and Economic Growth of Bangladesh: A Narrative of the Glorious 50 Years,
Barishal University Journal of Business Studies , vol.7 , no.1 Barishal University , pp.9-24 , 2020
.
|
| 9 |
M. A. Rahman, P. B. Chakma, Mubina Khondkar and Abureza Mohammad Muzareba : Performance of Women Entrepreneurs in Small and Medium Enterprises (SME) of Bangladesh,
Journal of Business Sciences , vol.4 , no.1 , pp.26-52 , 2020
.
|
| 10 |
Abureza Mohammad Muzareba and Mubina Khondkar : Shrimp Value Chain in Bangladesh,
Jahangirnagar University Journal of Marketing , vol.7 Jahangirnagar University , pp.43-64 , 2019
.
|
| 11 |
Mubina Khondkar : A Case on The Traditional Bangladeshi Cuisine Brand - Haji Biryani,
International Journal of Research in Business Management (IMPACT:IJRBM) , vol.6 , no.5 , pp.59-68 , 2018
.
|
| 12 |
Mubina Khondkar and Adiba Anis : Bangladesh as an Ecotourism Destination,
Dhaka University Journal of Marketing , vol.16 , no.2 , pp.72-92 , 2016
.
|
| 13 |
Mubina Khondkar : Community Based Transformative Educational Services Might Break the Cycle of Poverty in Bangladesh,
IMPACT: International Journal of Research in Business Management , vol.3 , no.9 , pp.1-16 , 2015
.
|
| 14 |
Mubina Khondkar : Solar Home Systems in Bangladesh: Progress and Impending Marketing Issues,
Bangladesh University Journal , vol.2 , no.1 , pp.12-20 , 2014
.
|
| 15 |
Mubina Khondkar : Geographical Indication (GI): A Way to Promote Our Brands in the Global Market,
Social Science Review , vol.31 , no.2 , pp.1-12 , 2014
.
|
| 16 |
Mubina Khondkar, Koushik Prashad Pathak and Adiba Anis : Success Factors of Place Marketing: A Study on Vinnya Jagat,
Dhaka University Journal of Business Studies , vol.33 , no.1 , pp.117-138 , 2012
.
|
| 17 |
Akhter U. Ahmed, Mubina Khondkar and Agnes R. Quisumbing : Understanding the Context of Institutions and Policy Processes for Selected Anti-poverty Interventions in Bangladesh,
Journal of Development Effectiveness, Routledge, Taylor & Francis Group, USA , vol.3 , no.2 , pp.175–192 , 2011
.
|
| 18 |
Akhter U. Ahmed and Mubina Khondkar : An Analysis of Institutions and Policy Processes for Selected Antipoverty Interventions in Bangladesh,
IFPRI Discussion Paper, IFPRI, Washington, USA , vol.01046 , pp.1-31 , 2010
.
|
| 19 |
Mubina Khondkar : The Product Development Process, Product Levels, and the Marketing Mix of Nescafe,
Dhaka University Journal of Business Studies , vol.27 , no.2 , pp.281-306 , 2006
.
|
| 20 |
Sarah Gammage, Ken Swanburg, Mubina Khandkar, Md. Zahidul Hassan, Md. Zobair and Abureza M. Muzareba : A Gendered Analysis of the Shrimp Sector in Bangladesh,
Greater Access to Trade Expansion (GATE), USAID, USA , 2006
.
|
| 21 |
Sarah Gammage, Kenneth Swanberg, Mubina Khondkar, Md. Zahidul Hassan, Md. Zobair and Abureza M. Muzareba : A Pro-poor Analysis of the Shrimp Sector in Bangladesh,
Development & Training Services, Inc. (dTS), United States Agency for International Development (USAID) , pp.1-93 , 2006
.
|
| 22 |
Mubina Khondkar : Coca-Cola: Transcending the Satisfaction for Global Thirst,
D.U. Journal of Marketing, Department of Marketing, University of Dhaka , vol.8 , pp.1-20 , 2005
.
|
| 23 |
Mubina Khondkar and Masudur Rahman : Practice of Service Marketing by GMG Airlines: Competing through Quality,
Finance and Banking, Department of Finance and Banking, University of Dhaka , vol.5 , no.1 & 2 , pp.221-232 , 2003
.
|
| 24 |
Mubina Khondkar : Impact of Micro-finance on Women’s Legal Awareness: an Empirical Note from Rural Bangladesh,
Social Science Review, The Dhaka University Studies, Faculty of Social Sciences, University of Dhaka , vol.20 , no.1 , pp.21-26 , 2003
.
|
| 25 |
Mubina Khondkar : An Empirical Assessment of Women’s Limited Access to Education and Higher Rate of Dropout,
Teacher’s World, Journal of Education and Research, Institute of Education and Research, University of Dhaka , vol.24 & 25 , pp.127-134 , 2002
.
|
| 26 |
Mubina Khondkar : Women’s Empowerment in Bangladesh: Credit is not a Panacea,
Social Science Review, The Dhaka University Studies, Part -D, Faculty of Social Sciences, University of Dhaka , vol.19 , no.1 , pp.191-204 , 2002
.
|
| 27 |
Mubina Khondkar : The Impact Assessment of Micro-finance: the Psychological Dimension of Women’s Empowerment,
Social Science Review, The Dhaka University Studies, Part -D, Faculty of Social Sciences, University of Dhaka , vol.18 , no.2 , pp.235-246 , 2001
.
|
| 28 |
Mubina Khondkar : Policy Approaches of Grameen Bank (GB) and BRAC to Reduce Gender Inequality,
Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.22 , no.2 , pp.271-286 , 2001
.
|
| 29 |
Mubina Khondkar and Masudur Rahman : Micro-finance in Bangladesh: Its Impact on the Political Empowerment of Rural Women,
Social Science Review, The Dhaka University Studies, Part -D, Faculty of Social Sciences, University of Dhaka , vol.18 , no.1 , pp.115-126 , 2001
.
|
| 30 |
Mubina Khondkar : Socio-economic Background of Credit Recipients of BRAC and Grameen Bank,
Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.21 , no.2 , pp.119-129 , 2000
.
|
| 31 |
Md. Masudur Rahman and Mubina Khondkar : Marketing Orientation in the Insurance Companies of Bangladesh,
D.U. Journal of Marketing, Department of Marketing, Faculty of Business Studies, University of Dhaka , vol.3 , pp.79-88 , 2000
.
|
| 32 |
Mubina Khondkar and David Hulme : Micro-Credit Narratives and Women’s Stories,
IDPM Discussion Paper Series, Institute for Development Policy and Management, University of Manchester, UK , no.62 , pp.1-20 , 2000
.
|
| 33 |
Mubina Khondkar : Conceptualization of Poverty: the Bangladeshi Rural Women’s Experience,
Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.20 , no.2 , pp.109-136 , 1999
.
|
| 34 |
Mubina Khondkar : Pricing Strategies Used for the Staples and the Emergency Products – A Comparative Study in the Context of Advanced Chemical Industries (ACI) Limited,
Applied Marketing in Bangladesh, Department of Marketing, University of Dhaka , no.2 , pp.75-78 , 1999
.
|
| 35 |
Mubina Khondkar : Micro-finance and Women’s Personal Income: It is More a Dilemma than a Fact,
Finance and Banking, Department of Finance and Banking, University of Dhaka , vol.5 , no.1 & 2 , pp.171-182 , 1999
.
|
| 36 |
Mubina Khondkar : Should the Marketing Concept Permeate the Whole Organization?,
D.U. Journal of Marketing, Department of Marketing, Faculty of Business Studies, University of Dhaka , vol.2 , no.2 , pp.37-47 , 1999
.
|
| 37 |
Mubina Khondkar : Socio-economic and Psychological Dynamics of Empowerment of Grameen Bank and BRAC Borrowers,
PRUS Working Papers, Poverty Research Unit at Sussex, University of Sussex, Brighton, UK , no.3 , pp.43-56 , 1998
.
|
| 38 |
Mubina Khondkar : Job Satisfaction and Productivity: A Paradox,
Insurance Journal, Bangladesh Insurance Academy, Dhaka , vol.47 , pp.47-50 , 1995
.
|
| 39 |
Mubina Khondkar : Women Entrepreneurs in Transition,
Insurance Journal, Bangladesh Insurance Academy, Dhaka , vol.46 , pp.35-37 , 1994
.
|
| 40 |
Mubina Khondkar and Md. Masudur Rahman : Trends of financial Indicators of Insurance Industry: a Case study,
The Cost and Management, Journal of the Institute of Cost and Management Accountants of Bangladesh, Dhaka , vol.21 , no.6 , pp.24-27 , 1993
.
|
| 41 |
Abu Sayeed Talukder and Mubina Khondkar : Marketing Mix Decisions for Toiletries Products: A Case Study of Square Pharmaceuticals Ltd.,
Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.14 , no.2 , pp.107-117 , 1993
.
|
| 42 |
Md. Zakir Hossain Bhuiyan and Mubina Khondkar : Marketing of Toiletries Product: a Case Study of Fisons (Bangladesh) Ltd.,
Dhaka University Journal of Business of Studies, Faculty of Business Studies, University of Dhaka , vol.14 , no.1 , pp.129-137 , 1993
.
|
| 43 |
Mubina Khondkar : Entrepreneurship Development and Economic Growth,
Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.13 , no.2 , pp.199-208 , 1992
.
|
| Conference Proceedings | |
| 1 |
Mubina Khondkar "Consultancy services of medical practitioners - a study in Dhaka city."
AMDIB (Association of Management Development Institutions of Bangladesh)
, pp. 1-43. Dhaka: Institute of Business Administration (IBA), University of Dhaka, 1993
.
|
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| International | Visiting Scholar | 2013 | United Kingdom | Offered by the Centre of Development Studies, University of Cambridge, the UK |
| National | Dean’s Academic Award for Teachers for the Best Publication | 2002 | Bangladesh | Offered by the Faculty of Business Studies, University of Dhaka |
| International | Commonwealth Scholarship | 1994 | United Kingdom | Commonwealth Open Scholarship offered by the Commonwealth Scholarship Commission in the UK for persusing PhD studies in the University of Manchester |
| National | University of Dhaka Merit Scholarship | 1991 | Bangladesh | Merit Scholarship offered by the University of Dhaka for academic excellence in the Bachelor of Commerce and Master of Commerce degrees |
| National | Ruqayyah Memorial Foundation Gold Medal | 1990 | Bangladesh | Offered by the University of Dhaka for the academic excellence in the Bachelor of Commerce degree in the Department of Marketing |
Dr. Mubina Khondkar
Professor
Department of Marketing
Faculty of Business Studies
Email: mubinakhondkar@du.ac.bd
Phone: 880-2-01711547054